RESUME/CV

Content Specialist | Speak Creative

November 2021 - Present

Created 4 organic social calendars each month including graphics, videos, and text, scheduling approved calendars in Sprout Social
Developed and executed content strategies that increased client website traffic by 30% from March 2023 to April 2023
Conducted content audits, identifying opportunities and making data-driven recommendations for optimization
Collaborated with cross-functional teams to identify new trends and best practices in digital media marketing
Updated content through content management systems, primarily WordPress, Shopify, and Speak's CMS Sitewrench
Created marketing emails, achieving an average 45% open rate
Proofread and edited blogs, articles, and other marketing materials
Utilized AI writing assistant tools to increase copywriting efficiency

May 2020 - April 2023

Managed Instagram, Facebook, Pinterest, and TikTok accounts, creating content with Canva and publishing through Later
Wrote product descriptions for the online store while staying to brand voice, increased positive customer feedback
Assisted with building the brand from the ground up, growing the Pinterestaccount to 150k monthly views
Created monthly analytics reports and presented findings to the owner

June 2019 - January 2021

Provided excellent customer service, building a loyal client base through styling and product recommendations
Maintained a visually appealing and organized sales floor

January 2019 - June 2019

Published 10 articles per week on a variety of lifestyle topics, including fashion, relationships, and travel
Conducted thorough research and interviews to gather information
Utilized SEO techniques to optimize articles for search engines
Achieved a total of 225k shares across 61 articles
Provided feedback on articles written by fellow interns

May - August, 2016, 2017, 2018, 2019

Developed promotional flyers and advertisements for the annual costume sale
Collected, categorized, confirmed perfection, and packaged costumes for shipment
Continuously updated purchasing website and all social media sites (Facebook and Instagram)
Utilized Excel spreadsheet for updating inventory
Multiple correspondences with potential buyers